29 Jul 2026 4 min read Western Hemisphere

COR Secures $30 Million From FTV Capital to Expand AI Profitability Platform

COR CEO Santi Bibiloni

COR, an AI-powered project profitability platform for agencies and professional services firms, announced on July 28 that it has secured a US$30 million growth investment from FTV Capital, a growth equity firm managing more than US$10.2 billion in assets. Alex Malvone, a partner at FTV, and Tommy Tighe, a principal, will join COR's board. The company, now headquartered in San Francisco, was founded in 2017 by CEO Santi Bibiloni, COO Jose Gettas, and CTO Gabriel Marin in a windowless warehouse in the Once neighborhood of Buenos Aires. Bibiloni and Gettas had previously built and sold Balloon Group, a marketing agency, an experience that exposed how poorly agencies could measure whether individual projects actually made money.

COR's platform combines project management, automated time tracking, resource planning, and real-time profitability analytics, and is used by thousands of teams across more than 38 countries, including Globant, Publicis Groupe, GUT, MullenLowe Delta, and Sancho BBDO. The company grew revenue 51% year over year in 2025 and says it is profitable with strong customer retention. "Agencies and consulting firms that win today are those that can orchestrate hybrid teams of humans and AI agents with full visibility into whether every project is profitable," Bibiloni said. The funding will go toward expanding the platform's agentic AI capabilities, entering adjacent verticals including legal, accounting, and software development firms, and supporting further international growth.

Market Context

COR is targeting a professional services automation software market valued at roughly US$12.4 billion in 2024 and projected to reach about US$40.3 billion by 2033, a compound annual growth rate near 14.7%. Growth in the category is being driven by cloud migration, demand from clients for real-time project transparency, distributed and hybrid teams that require centralized coordination, and the integration of generative AI into service delivery workflows. The problem COR was built around remains substantial: when the company launched, manual time logging at creative agencies produced error rates exceeding 50% per month, leaving firms unable to forecast capacity or price work accurately.

The investment also reflects how AI is reshaping the economics of billable work. As agencies and consultancies deploy AI agents alongside human staff, the traditional relationship between hours worked and revenue earned breaks down, making cost-and-margin visibility harder to maintain and, for vendors like COR, more valuable to sell. COR's earlier backers included 500 Startups and ScOp Ventures, which participated in a US$2.5 million round announced in 2020, when the company counted Ogilvy, Y&R, BBDO, and McCann as clients and had generated roughly US$3 million in cumulative revenue. Eight founders of billion-dollar technology companies have invested in COR to date.

The Signal

"For years, the challenge was coordinating people. In this new stage, it will be coordinating people and AI agents." — Santi Bibiloni, co-founder and CEO, COR

Regional Relevance

For the United States: COR operates from San Francisco and sells into an American professional services sector under pressure to prove the return on AI adoption, where holding companies and independent agencies alike are running leaner teams while clients demand more transparency on what they are paying for. Its customer roster includes units of major US-linked advertising networks, and the FTV investment signals institutional confidence that margin visibility, rather than headcount growth, is becoming the core operating metric for American services firms. For US agency executives, tools that quantify whether AI-assisted work is actually more profitable are moving from optional to essential.

For Argentina: COR is a notable milestone for an ecosystem that ranks 19th globally by enterprise value, with nine unicorns and roughly US$141 billion in combined company value but comparatively modest recent venture funding. That MercadoLibre founder Marcos Galperin was COR's first investor connects the company to Argentina's most successful technology lineage, and the pattern it followed, building technical talent in Buenos Aires while relocating commercial leadership to Silicon Valley, has become a common route for Argentine founders seeking global markets. A US$30 million round from a US growth equity firm offers evidence that Argentine-built software companies can attract institutional capital at scale despite persistent macroeconomic volatility at home.

The Other Side

If AI agents replace billable hours, does a platform built on tracking time still hold its value? COR's original product solved for measuring human labor accurately, and its pitch now extends to hybrid human-AI teams; but as more work shifts to AI agents billed on consumption rather than hours, the underlying unit COR measures may change fundamentally, requiring a deeper product rebuild than adding agentic features to existing workflows.

Can COR defend its niche against larger platforms adding the same capabilities? Established project management and professional services automation vendors, along with the enterprise resource planning systems many firms already run, are all racing to embed AI-driven profitability analytics, and a US$30 million round is modest against competitors that can bundle similar functionality into products clients already pay for.

Does expanding into legal, accounting, and software verticals dilute what made the product work? COR's credibility was built on deep familiarity with how creative agencies operate, knowledge the founders acquired running one; law firms and accounting practices have materially different billing structures, compliance requirements, and workflows, and building for all of them at once is a well-known way for focused products to lose their edge.